By extension of Eric Reiner, Onyx reaches 20,000 LinkedIn connections; business partner and wife Angel-Marie Reiner has 4,000 unique connections as well, with their most impressive post reaching 27,000 people.
Eric began to notice how powerful LinkedIn could be while attending tradeshows with Angel-Marie. "As we walked the floor, strangers would approach her, saying, 'You are Angel from LinkedIn!' They would comment on her content and praised her for bringing awareness to the property management industry. This didn't just happen a few times; it happened dozens of times. More than once, I have heard her referred to as a LinkedIn Celebrity. I figured she was on to something."
Eric began to make his connections; the first goal of his campaign was to build his overall network and the Onyx brand. Angel-Marie published in early 2024 that Onyx would be "seen and heard" this year, and it has happened with the additions of new contracts, new team members, clients, and connections with vendor partners. Angel-Marie and Eric are committed to keeping this momentum in place.
With a strong brand behind him, Eric is ready to focus on Onyx Energy, the submetering division of the Onyx umbrella of companies. "We will educate about the direct benefits of submetering and highlight how it contributes to conservation and sustainability while highlighting some industry concerns, such as the impact of inflated installation credits on end-user admin fees." The future of Onyx Energy is bright; stay tuned!
Eric will also continue to support the business through property development and management. Collectively, the duo will help their clients, communities, and charities through engagement.
Angel-Marie will keep up with her forward momentum with condominium and property management.
In speaking with Angel-Marie, "Sales and marketing are an absolute passion of the mine. I knew that LinkedIn would help with our branding, though for me, it's been extra rewarding as I have shined a light on the property management industry as a whole. I am a strong voice to stand up for the rights of property managers and educating those in my network, including condominium board members, on how valuable their property managers are to one's home". Angel-Marie highlights that property managers deserve kindness, a safe workplace, and the respect that they deserve from contractors and clients and vise-versa.
In recent months, we have seen an uptick in our competitors liking and commenting on our posts. We are particularly proud of this. We are not looking to poach employees or clients; we are raising up the industry for today and for the future, which benefits all property management firms.
It should be noted that the content that Eric and Angel-Marie contribute is is genuine and authentic; there are no AI bots, just two motivated, hard-working, passionate entrepreneurs.
Our team thanks all those who have supported Onyx. We will continue to be seen and heard through 2024 and beyond.
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